Module one discussion board Essay Example | Topics and Well Written Essays - 250 words

mental faculty one discussion board - Essay ExampleThe research design and field work essential be conducted properly so as to address the problems accurately. Hence, enforcing strict code of ethics becomes very all important(predicate) part of market research (Hunt and Vitell,1986).The companies can enforce ethics in market research by getting feedback directly from the participants and double check their responses to check the authenticity of data that is to be analyzed. Special wariness must be adhered so as not to influence respondents responses. The manipulated responses generate misleading results that could jeopardize the actions of the clients in addressing their problems (Sales and Folkman, 2000 Sparks and Hunt, 1998). The personal interview schedule is most susceptible to crossing ethical boundaries. The covert and overt dimension of the research is major element that blurs the distinction between the subjects adept to privacy and the publics right to know. As such mu tual trust needs to be developed to elicit right responses which would accurately reflect respondents views. Stringent punishment must be enforced when trust is violated between respondents and tec or between researcher and